New Beginnings Crew

DEFY is a New Zealand-owned and operated clothing and apparel brand that prides itself in producing high-quality, functional lifestyle and street aesthetic. Since our formation in 2021, we’ve never been content settling for the norm; we’re constantly evolving and challenging the limits set and what we are told we can not achieve. We’re inspired by the restless few who influence style, shape the future and chase the their dreams. We strongly value the community we’ve created that live their daily lives striving to be better within.